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Datamars Livestock Solutions
Our Business in Numbers
Trusted technologies that help farmers work efficiently, make better decisions, and build a more sustainable future delivering reliable insights and support across everyday tasks, long-term planning, and the evolving demands of modern livestock management.
Animals currently being monitored.
By Tru-Test active tags
Livestock RFID tagged for traceability.
Since 2018
Animal performance records captured.
Within Datamars
Livestock Cloud
Animals have been weighed.
Over a Tru-Test remote,
Walk Over Weigh system
in the last 12 months
What our clients think
See all success stories
Tru-Test Active Tag brings clarity and peace of mind to daily herd management
“The alerts and insights help us react faster and make better decisions every day. That saves time, improves reproduction and gives us more control over the herd.”
Read Wouter’s story
Active Tag helps maximize the genetic potential of high-value heifers
“The main benefit has been the significant reduction in the number of inseminations needed to achieve a pregnancy. Today, we can make greater use of sexed semen because we know with confidence when an animal is in heat and that it is a strong heat event.”
Read Lorenzo’s story
Tru-Test Weighing solutions supports herd growth and management
“The importance of weighing in beef cattle is fundamental because it is the only parameter than can give us an indication of how the farm is performing. Datamars Livestock systems are simple and intuitive. One thing I really appreciate is that they interface directly with farm management software.”
Read Matteo’s story
Tru-Test Dairy WoW enables targeted feeding and cost savings
“This allows me to improve feed efficiency by targeting the groups that need extra supplementation or, conversely, less. Traditionally, if I was short on feed, I would give the same amount to the entire herd, all 600 animals. Now, instead, I can target specific groups – for example, separating out the thinner cows with a drafting gate – and feed only that group. This way, I save money.”
Read Adam’s story
More space, welfare and control in the herd management thanks Speedrite
“The new barn was built to improve the welfare of the young herd. It is divided into five pens, from weaned calves to pregnant heifers. Each pen has its own fence, and the space increases as the animals grow. We chose permanent fencing so it would last over time, with a very powerful energizer that always guarantees current. We have seen greater growth and earlier first insemination.”
Read Michele’s story10
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