Our Brands
Find the one that makes the difference on your farm
You know it when it moves you forward
We understand it’s never just equipment — it’s about finding the solution that’s right for you. That’s why we put our all into building brands that truly move your livestock business forward.
Ensure compliance,
unlock efficiency with Z Tags
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Measure accurately,
decide confidently with Tru-Test
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Protect livestock, power
performance with Speedrite
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Handle smarter,
work safer with Prattley
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Deliver precision,
ensure animal care with
Simcro & NJ Phillips
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Behind every brand,
there’s a story
Get the bigger picture behind our brands, see how it all started, and what’s next.
Our StoryFollow @datamarslivestockeu
Check us out on socials
Do you need more information about our solutions?
Fill out the form below and our team will be happy to answer any questions you may have.